exporting asian culturetopic area: orientalism in film or animation.doc

Contents

Introduction 3
Chapter 1 – Differences between Asian culture shown in western films and those shown in Asian films 7
1.1 The values of Eastern culture expressed by the Western film 8
1.2 Co-existed development between East and West 8
Chapter 2 - literature review 10
2.1 Definition of "Orientalism" 11
2.2 Globalization and culture 13
2.2.1 The formation of global consciousness: objective reality 13
2.2.2 The expansion of Western culture: the subjective strategy 14
2.2.3 The international trends in consumer culture: the actual process 14
Chapter 3- Case Study of Disney’s “Mulan” 15
3.1 Mulan in the context of Chinese culture 15
3.2 Disney's hot "Mulan" and its causes 16
3.2.1 Disney's hot animated film "Mulan" 16
3.2.2 The causes of hot "Mulan" 17
3.3 Cultural integration and conflict 18
3.3.1 American-style transformation - cultural integration 18
3.3.2 Hegemonic restatement in Disney's "Mulan" 21
3.3.3 Cultural conflict and reflection 22
Chapter 4 – Analysis of integrity of Asian Culture 24
Conclusion 26
References 28