摘要
随着计算机技术及网络技术的快速发展，今天在线购物的发展已经非常普遍，许多分析师预测消费行为未来3年里将会发生根本的变化，主要是在线购物的显著上升。调查显示，消费者的渠道购买行为一直在不断的变化，他们使用互联网的频率和接蔃@潭仍嚼丛礁撸ぜ频?012年，在线销售对零售业总体销售额的占比将从2007年的7%增长到11%。
实际上，零售商的主要增长机会在于在线渠道对其他渠道与日俱增的影响力。数据显示，2007年多渠道销售实现了5100亿美元的收入，占全部零售收入的20%。到2012年这一数字将达到1.122万亿美元，占全部零售收入的38%。此外，在线购物对实体店销售起到的辐射作用是其实际销售量的3倍。
对跨渠道的要求给了零售业者很多启示和影响。他们第一个要考量的是消费者关系，即如何从消费者的层面出发向他们提供需要的信息。比如过去在经营实体店时，促销就是搭看板、摆宣传品，现在有了虚拟网络，此外，由于这种转变是受到IT技术发展的影响，在中国就会有人认为这只是科技造成的，仅仅是IT技术设备层次上的问题，对这种趋势没有给予足够的重视。比如，现在的商场经营者会直观的根据实体店面的空间以及规划来选定所要贩卖的商品组合。在线的经营者与他们截然不同，他们思考的是有哪些商品是适合通过自己的网络与消费者进行交易。所以，实体店和在线经营在商品选择上只有一小部分会有共通性.
需要重申的是，这些问题提出的基础是，改变不仅仅是发生在概念上，或是锦上添花似的加一个在线网页，而是要求企业从各方面做出显著的改变。
关键词 在线购 Web 商品搜索
Abstract
Along with the computer technology and network's fast development, each kind of operational channel's establishment of the enterprise interior,today the development of online shopping is very popular,Many analysts predict consumer behavior in the next 3 years will be fundamental changes in online shopping is a significant increase. Survey shows that consumers purchase channels has been the changes in the frequency of their use and acceptance of the Internet is becoming more expected by 2012, online retail sales to overall sales in 2007 accounted for 7 from % to 11%.
In fact, the retailer's main growth opportunity lies in online channels to other channels of influence growing. Data show that multi-channel sales in 2007 achieved revenues of 510 billion U.S. dollars, total retail revenue of 20%. By 2012 this figure will reach 1122 billion U.S. dollars, total retail revenue of 38%. In addition, the online shopping store sales for the entity to play the role of the radiation is 3 times the actual sales.
The requirements of cross-channel retailers to a lot of inspiration and influence. They first have to consider the relationship between the consumer and that is how the level of departure from the consumers to provide them with the information they need. For example, an operating entity of the past in the shop, the promotion is up billboards, promotional materials before, now have the virtual network, in addition, as a result of this change is the impact of IT technology development in China, people would say that this is caused by technology, only is the level of IT technology and equipment problems, this trend has not given enough weight. For example, the operator of shopping centers now will be the basis of intuitive physical store space, as well as to planning the sale of selected combinations of goods. Operators online with their very different, they think there is a commodity which is suitable for through their own networks and consumer transactions. Therefore, online shops and business entities in the commodity of choice will be only a small fraction of commonality.
Need to reiterate that the basis of these questions is that not only took place in the concept of change, or add icing on the cake like an online website, but the enterprise on all fronts to make significant changes.
Keywords shopping online Web product search
目录
摘要 I
Abstract II
第1章 绪论 1
1.1 本课题的研究意义、背景、状况及效益 1
1.1.1 研究意义 1
1.1.2 发展背景 1
1.1.3 研究状况 3
1.1.4 经济效益分析 3
1.2 本论文的目的、要求及目标 4
1.2.1 设计目的 4
1.2.2 设计要求 4
1.2.3 设计目标 5
第2章 Java相关技术内容 6
2.1 Web技术 6
1.1.1 Hibernate技术 7
1.1.2 Struts技术 8
1.1.3 Ajax技术 9
2.2 MySQL数据库 10
1.1.4 SQL的数据查询 11
1.1.5 SQL的数据更新 12
2.3 Eclipse集成开发环境 12
第3章 需求分析 14
3.1 系统功能分析 14
3.2 系统E-R图分析 15
3.3 系统运用理论介绍 16
3.4 系统流程图分析 16
第4章 系统设计 19
4.1 设计实现的策略 19
4.2 系统模型 19
4.3 数据库表的设计 20
4.3.1 用户表的设计 20
4.3.2 商品表的设计 20
4.3.3 商品类型表设计 21
4.3.4 订购商品信息表设计 22
4.3.5 用户订单表设计 22
4.3.6 付款方式表设计 23
4.4 界面设计 23
4.4.1 登录界面 23
4.4.2 系统首页 24
4.4.3 修改用户信息界面 25
4.4.4 购物车界面 26
4.4.5 收银台界面 27
4.4.6 用户订单填写界面 28
4.4.7 付款方式界面 29
4.4.8 商品详细界面 30
第5章 测试系统 31
5.1 测试实例(测试集)的研究与选择 31
5.2 测试环境与测试条件 32
5.3 测试结果分析 32
结论 33
致谢 34
参考文献 35
附录1 37
附录2 42
附录3 46
